Date & Time - Tue, 7th Apr, 2020, 5:30 PM - 7:30 PM
Location - Rydges Adelaide, 1 South Tce, Adelaide, South Australia, 5000
MPA SA Member - $30.00
Non-Member - $50.00
Marketing our business and the winning of new work is critical, but the strange thing is, for such a fundamental aspect, little time and money is invested in developing our expertise in these areas.
Marketing:
Q. “Who are your customers?”
A. “Everyone.” WRONG
When we understand our core business, who our primary buyers are and market at that intersection of customer desire and need, revenue magic can appear. We will be developing a targeted sniper approach to your business as opposed to the shotgun, aim and hope style of marketing.
Sales:
Q. “Do you and your team have a sales process that you follow, and do you perform ongoing sales training?”
A. “No. We just do it intuitively.” WRONG
The “no-sell” sales approach considers: the type of person in front of us along with the inner driving force of their buying decision; a lead by questions approach; and a clear end to end documented buying process—all a powerful transformative force for significantly increasing sales in our organisations.
This workshop will be a hands-on event that will have you identifying, mapping and applying metrics to your marketing and sales efforts along with covering some of the following topics:
- How to influence others in a way that both parties win;
- It’s all about the buyer: creating significant value for the other party;
- Developing a process around quotations and influencing decision-making early;
- Identifying core needs and wants;
- How to build rapid rapport early with the buyer;
- How to close sales without ever asking the customer if they want to proceed;
- A process to keep you on track when engaged in the activity of sales;
- To sell without selling.
Attendees are limited to 24 so we would suggest booking now!
